This year, digital imaging leader Canon marks its 15th anniversary in the Philippines.
From a subsidiary with less than a quarter of a billion year-end revenue in 1996, Canon Marketing (Philippines) is now a multi-billion peso company. This is largely due to Canon Marketing (Philippines)’s steady and consistent double-digit growth since 1997 until 2010.
Since 2004, Canon has been an Environmental Management System (EMS)-certified company which is a resounding testament to the company’s operational excellence.
With an almost 500-strong employee workforce powering the company’s local operations, Canon Marketing (Philippines) serves a prestigious clientele ranging from tech-savvy customers to multi-million dollar companies and small to medium entrepreneurs.
Today, Canon Marketing (Philippines) is in six major regions in the country and is continuously expanding its network. More than 300 authorized service centers carry Canon’s wide range of globally recognized cameras, camcorders and printers and its service coverage spans all areas of the country.
Canon Marketing (Philippines)’s growth and expansion is leveraged by the strength and stability of Canon worldwide. On an international scale, Canon is a Financial Times and a Fortune 500 company. As of 2011, it is among the top 25 companies with strongest reputation in the world, according to the Global Corporate Reputation Index and ranks among the top five companies with U.S. Patents.
True to its Japanese heritage, Canon is guided by the kyosei philosophy which focuses on “living and working together for the common good.” This is reflected in the slogan “Delighting You Always” which is used in South and Southeast Asia. More than just a marketing slogan, the phrase is a constant reminder of Canon’s enduring commitment to customers worldwide—provide extraordinary experience to every customer at every opportunity.