Every year, car enthusiasts mark their calendars for a very special occasion.
Organized by the Chamber of Automotive Manufacturers of the Philippines (CAMPI), the annual Philippine International Motor Show (PIMS) is the best venue for carmakers to connect with the general public.
This year's PIMS will be held at the Word Trade Center in Pasay from September 18 until 21 and is open to the public.
To generate buzz weeks prior its kick off, CAMPI boozed and shmoozed with its media friends at an exclusive get-together at The Fort.
Also in attendance were the biggest names among local carmakers who were bullish on the Philippines healthy appetite for new cars. Compared to neighbors in Asean, the Philippines is already in fourth place as the region's largest private car buyer after Indonesia, Thailand, and Malaysia.
Unfortunately, owing to political unrest in Thailand—a manufacturing hub—and the Philippines smaller industrial base, recent data from the Board of Investments (BOI) revealed manufacturing is not enjoying much growth for the second quarter or Q2.
Local carmakers have keenly felt this particular doldrum.
“Our activities depend on the support of the government,” says Atty. Rommel Gutierrez, vice president of Toyota Philippines' corporate affairs group.
But for the 2014 PIMS, showbiz splendor mixes with testosterone as chrome, Go-Kart rides, and ravishing promo girls are in abundance under one roof.
And yes, there will be a lot of cars too.