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[Photo of Bill Luz, Junie del Mundo, Linda Atayde, Chit Juan, Ed Amistad]This year has been an indicator of positive change for the Filipino people. With the elections over, the corporate sector aims to re-evaluate how it can make a difference.

Much has happened in the first six months of 2010, and as a new political administration is waiting in the wings, the business sector takes a closer look on how it can do its part to bring change to society.

This year, the League of Corporate Foundations (LCF) is gearing up for an event that will tackle what Corporate Social Responsibility (CSR) is all about.

The LCF has been conducting the CSR Expo in celebration of National CSR Week since 2001. More than a thousand delegates from different industries, civic groups, government, media outfits, and academic institutions participate in the CSR Expo each year.

Aside from being an avenue for sharing business practices, ideas, and trends, the event aims to strengthen the common knowledge of how important CSR is to society and the business community.

Each year, the expo revolves around a central theme. Issues discussed in past years include Forging Partnerships for Peace and Progress, Securing the Future of the Filipino Child, Going Beyond Giving, Providing Business Solutions to Social Problems, Taking CSR to Heart, Putting CSR to the Test, Making CSR Everyone's Business, and CSR Amidst Business Unusual. The theme for the 2010 LCF CSR Expo is Synergizing for Change.

The CSR Expo will consist of a two-day conference and exhibit from July 14 to 15 at the SMX Convention Center in Pasay City. Approximately 500 delegates representing CSR practitioners, business managers, and NGOs are expected to attend. Interested participants may visit www.lcf.org.ph to register or get more information.

The exhibition is basically for the general public and interested parties who want to know more about CSR. There will be scheduled free lectures on corporate social responsibility topics to provide visitors a better understanding of what CSR means. In the conference, there will be different plenary and breakout sessions on topics central to CSR.

The ninth LCF CSR expo also addresses another timely issue that has been picking up steam: waste management. LCF CSR Expo 2010 will be undertaking 'green' measures such as recycling to reduce the environmental footprint of the event. These measures include going paperless, encouraging registration through the Internet, car pooling, and limiting food and drink waste.

Corporate social responsibility might still be an unfamiliar concept in the Philippine context but with the right events such as the LCF CSR Expo, one doesn't have to be a genius to understand how—and why—business should give back to society and the environment.— Randolf Santos

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