HomeAbout UsCover Art GalleryContact UsSubscribe

Asian Brand Strategy

AddThis Social Bookmark Button

Martin Roll is CEO of Venture Republic, a leading strategic advisory firm on brand leadership. He delivers the combined value of an experienced global branding strategist and a senior advisor to corporate boards and top-management teams from Fortune 500 companies and Asian corporations. He brings more than 15 years of management experience, and is a renowned keynote speaker at more than 100 global conferences yearly.

Martin Roll is author of Asian Brand Strategy ("Best Business Books 2006" by Strategy + Business Magazine), and he is a frequent guest lecturer at INSTEAD business school.

He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and martinroll.com.

Filter     Display # 
# Article Title Author Hits
1 The Toyota Brand Martin Roll 1726
2 No Country for Crooked Men ST Ang 1409
3 Market Leader Fallen Aside? Nokia’s Revenge Martin Roll 2192
4 Amanresorts —The Unbranded Brand (Second of Two Parts) Martin Roll 1617
5 Indian Excellence: Jet Airways Martin Roll 2497
6 Singapore Airlines–An Excellent Asian Brand Martin Roll 4409
7 Brand Extension Success —New Profit Growth Martin Roll 9309
8 The Chief Marketing Officer —A New Boardroom Role Martin Roll 99151
9 Apple — A True Global Iconic Brand Martin Roll 3566
10 Strong Brands Are Led by the CEO Martin Roll 1946
11 Giorgio Armani — The iconic fashion brand (Second of Two Parts) Martin Roll 8984
12 Giorgio Armani — The iconic fashion brand (First of Two Parts) Martin Roll 3936
13 When to Kill a Brand Martin Roll 5457
14 Brands and the Great Recession Martin Roll 3307
15 Competitive Advantage in Emerging Markets Martin Roll 10569
16 Giordano: The Asian Apparel Brand Martin Roll 15283
17 Mandarin Oriental Leading Asian Hospitality Brand Martin Roll 9585
18 Shiseido — The Asian Cosmetic Brand (Second of Two Parts) Martin Roll 10454
19 Leadership and Branding –The Role of the CEO Martin Roll 2379
20 Branding & Celebrity Endorsements Martin Roll 7585
21 A New Paradigm for Boardrooms Martin Roll 2819
22 Brand Equity: Managing By Metrics Martin Roll 4994
23 Shiseido — The Asian Cosmetic Brand Martin Roll 9499
24 Merger, Acquisition, Alliance—Which is the Best? Martin Roll 35581
25 Jim Thompson—The Asian Silk Brand Martin Roll 5307
26 The Chief Marketing Officer—A New Boardroom Role Martin Roll 1988
27 Banyan Tree: Branded Paradise Martin Roll 6877
28 Measuring Marketing Productivity —Using the Right Metrics Martin Roll 9456
29 Made in China—Baggage or Blessing for Chinese Brands? Martin Roll 5072
30 The Purpose of Corporate Branding Martin Roll 5369
  • «
  •  Start 
  •  Prev 
  •  1 
  •  2 
  •  Next 
  •  End 
  • »
Page 1 of 2

On Newsstands Now

The Asian Consumer Goldmine