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Martin Roll is CEO of Venture Republic, a leading strategic advisory firm on brand leadership. He delivers the combined value of an experienced global branding strategist and a senior advisor to corporate boards and top-management teams from Fortune 500 companies and Asian corporations. He brings more than 15 years of management experience, and is a renowned keynote speaker at more than 100 global conferences yearly.

Martin Roll is author of Asian Brand Strategy ("Best Business Books 2006" by Strategy + Business Magazine), and he is a frequent guest lecturer at INSTEAD business school.

He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and martinroll.com.

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# Article Title Author Hits
1 The Toyota Brand Martin Roll 1733
2 No Country for Crooked Men ST Ang 1415
3 Market Leader Fallen Aside? Nokia’s Revenge Martin Roll 2207
4 Amanresorts —The Unbranded Brand (Second of Two Parts) Martin Roll 1626
5 Indian Excellence: Jet Airways Martin Roll 2510
6 Singapore Airlines–An Excellent Asian Brand Martin Roll 4487
7 Brand Extension Success —New Profit Growth Martin Roll 9400
8 The Chief Marketing Officer —A New Boardroom Role Martin Roll 99262
9 Apple — A True Global Iconic Brand Martin Roll 3613
10 Strong Brands Are Led by the CEO Martin Roll 1949
11 Giorgio Armani — The iconic fashion brand (Second of Two Parts) Martin Roll 9138
12 Giorgio Armani — The iconic fashion brand (First of Two Parts) Martin Roll 3956
13 When to Kill a Brand Martin Roll 5482
14 Brands and the Great Recession Martin Roll 3319
15 Competitive Advantage in Emerging Markets Martin Roll 10649
16 Giordano: The Asian Apparel Brand Martin Roll 15376
17 Mandarin Oriental Leading Asian Hospitality Brand Martin Roll 9634
18 Shiseido — The Asian Cosmetic Brand (Second of Two Parts) Martin Roll 10486
19 Leadership and Branding –The Role of the CEO Martin Roll 2392
20 Branding & Celebrity Endorsements Martin Roll 7610
21 A New Paradigm for Boardrooms Martin Roll 2831
22 Brand Equity: Managing By Metrics Martin Roll 5014
23 Shiseido — The Asian Cosmetic Brand Martin Roll 9520
24 Merger, Acquisition, Alliance—Which is the Best? Martin Roll 36046
25 Jim Thompson—The Asian Silk Brand Martin Roll 5334
26 The Chief Marketing Officer—A New Boardroom Role Martin Roll 1997
27 Banyan Tree: Branded Paradise Martin Roll 6902
28 Measuring Marketing Productivity —Using the Right Metrics Martin Roll 9511
29 Made in China—Baggage or Blessing for Chinese Brands? Martin Roll 5139
30 The Purpose of Corporate Branding Martin Roll 5407
 
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