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Martin Roll is CEO of Venture Republic, a leading strategic advisory firm on brand leadership. He delivers the combined value of an experienced global branding strategist and a senior advisor to corporate boards and top-management teams from Fortune 500 companies and Asian corporations. He brings more than 15 years of management experience, and is a renowned keynote speaker at more than 100 global conferences yearly.

Martin Roll is author of Asian Brand Strategy ("Best Business Books 2006" by Strategy + Business Magazine), and he is a frequent guest lecturer at INSTEAD business school.

He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and martinroll.com.

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# Article Title Author Hits
1 The Toyota Brand Martin Roll 1810
2 No Country for Crooked Men ST Ang 1499
3 Market Leader Fallen Aside? Nokia’s Revenge Martin Roll 2311
4 Amanresorts —The Unbranded Brand (Second of Two Parts) Martin Roll 1727
5 Indian Excellence: Jet Airways Martin Roll 2652
6 Singapore Airlines–An Excellent Asian Brand Martin Roll 4981
7 Brand Extension Success —New Profit Growth Martin Roll 10369
8 The Chief Marketing Officer —A New Boardroom Role Martin Roll 100200
9 Apple — A True Global Iconic Brand Martin Roll 4041
10 Strong Brands Are Led by the CEO Martin Roll 2031
11 Giorgio Armani — The iconic fashion brand (Second of Two Parts) Martin Roll 9767
12 Giorgio Armani — The iconic fashion brand (First of Two Parts) Martin Roll 4206
13 When to Kill a Brand Martin Roll 5589
14 Brands and the Great Recession Martin Roll 3383
15 Competitive Advantage in Emerging Markets Martin Roll 11295
16 Giordano: The Asian Apparel Brand Martin Roll 16397
17 Mandarin Oriental Leading Asian Hospitality Brand Martin Roll 10140
18 Shiseido — The Asian Cosmetic Brand (Second of Two Parts) Martin Roll 10774
19 Leadership and Branding –The Role of the CEO Martin Roll 2464
20 Branding & Celebrity Endorsements Martin Roll 7925
21 A New Paradigm for Boardrooms Martin Roll 2914
22 Brand Equity: Managing By Metrics Martin Roll 5229
23 Shiseido — The Asian Cosmetic Brand Martin Roll 9794
24 Merger, Acquisition, Alliance—Which is the Best? Martin Roll 39722
25 Jim Thompson—The Asian Silk Brand Martin Roll 5598
26 The Chief Marketing Officer—A New Boardroom Role Martin Roll 2053
27 Banyan Tree: Branded Paradise Martin Roll 7044
28 Measuring Marketing Productivity —Using the Right Metrics Martin Roll 9952
29 Made in China—Baggage or Blessing for Chinese Brands? Martin Roll 5348
30 The Purpose of Corporate Branding Martin Roll 5706
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