One Balete is vertical Forbes
Picture a vertical Forbes Park. That, in a nutshell, is what Sky Villas at One Balete is. “We're not an investment property. We're an end-user property. When people buy in BGC or Makati, it's usually a flip,” said Monchet Olives, PhilRealty's gregarious marketing VP.
“We are not a lifestyle community; we're more of a gated community,” Olives continued, speaking to an exclusive media gathering over a scrumptious Ilustrado luncheon catered by Via Mare.
Olives' obvious pride in the development is justified for Sky Villas at One Balete boasts some of the biggest cuts in high-rise residential developments today. “The target market is not aspirational. It's for people who are practical, who have arrived.”
The PhilRealty VP further disclosed that they were undergoing rebranding, and that the entire compound where the Pepsi plant used to be will be called One Balete.
Asked about PhilRealty's pricing strategy, Olives explained, “Our price point for this building (Sky Villas) is the same as a Magnolia building. Magnolia is at Php145,000 per sqm. We are at, regular sale price, Php145,000. At Magnolia, the biggest unit you have is three adjacent units at 113sqm. So, we sound expensive at anywhere between 25 and 28 million. But if you break it down per square meter, we're right in there.”