A proud display of team spirit

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Mazda Philippines is on a roll, with sales at their highest in recent years.

CEO Steven Tan is understandably ecstatic, though a little contrite after admitting to a room full of journalists that sales slid in March and April.

“The good news is we're growing 58% faster than last year,” Tan added. “Hopefully we'll pick up again this month.”

Tan also emphasized Mazda is still the second fastest growing car brand in the country and just opened a new full service dealership in Davao.

To further promote Mazda's visibility, a handful of UAAP athletes were made brand ambassadors and given Mazda 3's for their exclusive use throughout Season 77.

The lucky ones were DLSU's towering Arnold van Opstal; UE's Roy Sumang; FEU's Chris Tolomia; and ADMU's Thirdy Ravena and Aljon Mariano.

At an exclusive party held at Aracama, a Filipino restaurant and cocktail bar in Taguig, Tan also expressed his confidence in Mazda's prospects for the near-term.

“I'm confident of three things, he said. “New products, new market reach, and our new expansion strategy,” Tan mentioned that another Mazda dealership is opening in Metro Manila and two more will be refurbished outside the capital this year.

The Mazda 3 was well-received by the local car community and has since become a top selling model. Mazda's current success can be attributed to its values, namely the successful philosophies of Yojin3 customer service and Kodo design. The latter's cornerstone belief is, “design without passion won't imbue the car with soul.”

According to its official history, Mazda is one of the oldest Japanese car makers doing business here. Their first Philippine venture was a manufacturing plant in 1974. In 2012, Mazda Philippines partnered with Malaysian subsidiary Berjaya Auto Philippines for better market access.


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